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Proposal for Flamingo

Multichannel Outbound System for Flamingo.

An outbound system that puts qualified conversations in your inbox every week.

Issued September 03, 2026 Valid until October 03, 2026 Ref prop-f7ac956a
Executive Summary

A 30 sec brief

Frankie walked me through how Flamingo finds work today: referrals, events and guests, no outbound process, and no time to build one between projects. I build and run a multichannel prospecting system, email plus LinkedIn, on fresh sending infrastructure, for the UK and the Budapest location. Interested replies land in Frankie's inbox and she takes the calls.

£2,800/mo
Three months, then month to month
15
Qualified opportunities in 60 days from full launch, guaranteed
+60 days
Free if the number is missed, full refund if still short
£5,000
Custom CRM and funnel tracker + sales dashboard, included
The problem

What's slowing your growth.

Before implementing any solution, the problem has to be clear. Here's what came out of our chat.

01

No outreach process

Every client so far came through referrals, events and guests. When outreach does happen, it is a bespoke email written from scratch and chased by hand. Nothing repeatable, nothing predictable, and no new-business meetings in months.

02

Projects eat the prospecting time

You keep pushing outreach to the end of the month, and five months go by. Deadlines, deliverables and check-ins fill the day, and the research and chasing before a first call never gets done.

03

Every quiet month costs a contract

One podcast contract brings 3,000 to 10,000 GBP a month. A month with no new conversation starting is one fewer contract next quarter: 36,000 to 120,000 GBP of annual revenue that never enters the pipeline.

04

Referrals will not carry you to a million

Turnover sits around 280,000 GBP with the million mark in sight within two years. Word of mouth does not scale on demand, and Europe, where the Budapest location has no presence yet, sends no referrals at all.

The solution

How I solve it.

Here's how I address each of the points above.

01

Interested replies in your inbox, every week

Dedicated domains, warmed mailboxes, lists scored to your ICP and verified before the first send. Sequences written in the casual, non-salesy tone that got you to book this call. Positive replies land in your inbox; you take the call and close.

02

UK and Europe prospected in parallel

Separate campaigns per entity, per industry and per location: business, science, psychology, mental health, each with the case studies that fit. You get clean A/B data on what lands with a European prospect versus a British one.

03

15 qualified opportunities in 60 days from full launch, guaranteed

15 qualified opportunities within 60 days of launch. Miss it and I keep going 60 more days at no charge; still short, and every pound comes back. At your 6,000 GBP strategy contract, two conversions already cover the whole engagement.

04

One client pays for the whole thing

One podcast client at your 3,000 GBP minimum is 36,000 GBP over a year, more than four times the three-month engagement. On a rolling contract at 10,000 a month, one signed conversation returns the fee in its first month.

The system

Concretely, step by step.

Email infraICP matrixTAM mappingIntent signals
01DEFINE

Define ICP + offer

Company size · Location · Industry · Decision-maker titles · Tech stack

02SOURCE

Scrape the market

Skip signals
Optional

Signal detection & monitoring

Website visitorsRecruitmentJob changeTech stack changeCompetitor engagementFunding raisedProduct launchRecent news

Layered onto the list, or used to find the accounts the list missed.

03SCORE

Lead scoring & prioritisation

04TIER

Tier 1

Fits the ICP, carrying a live signal.

Tier 2

Fits the ICP, no signal yet.

Tier 3

Partial fit.

Unqualified

Out of ICP

Never enriched, never contacted.

05ENRICH

Waterfall contact enrichment

Tiers 1 to 3 only. The decision-maker, their email, their LinkedIn URL.

06VERIFY

Email verification

Each address tagged good, risky or bad

07PERSONALIZE
Skip icebreakers
Optional

AI icebreakers

From their website, context and signals. Nothing invented.

08ROUTE

Channel routing

09LAUNCH

Multichannel

Email and LinkedIn profile both found.

Email only

Email found, no LinkedIn profile.

LinkedIn only

Profile found, email unusable.

10RESULT
CalendlyConfirmed
Marc DelaunayCEO · Vantor Systems
Fri · 11:3030 min
meet.google.com/dxh-pktw-mns
QUALIFIEDCampaign 1 · Step 2A
CalendlyConfirmed
Elena BrandtCreative Director · Norvalis
Wed · 14:3030 min
meet.google.com/jvr-bcat-pwq
QUALIFIEDCampaign 2 · Step 1
CalendlyConfirmed
Thomas ReissVP Engineering · Kestrel Group
Tue · 09:0045 min
meet.google.com/qkm-tzfd-hra
QUALIFIEDCampaign 1 · Step 3B

The system puts meetings with your target prospects in your calendar.

Scope of Work

Scope of work and deliverables.

Onboarding and system implementation

Month 1
  • Onboarding calls and tool setup, for both entities
  • ICP, angles and priority segments defined per market
  • Domain and mailbox purchase and warm-up, separate per entity
  • API access and integrations configured
  • Dedicated project Slack channel set up
  • Account sourcing, ICP scoring and contact enrichment
  • Every email verified before the first send
  • Sequences and A/B variants written in your tone
  • AI personalised openers generated
  • Email / LinkedIn routing by data quality
  • Bonus, included: custom CRM, and custom funnel tracker + sales dashboard
  • LinkedIn campaigns live, week 2
  • Strategy call every two weeks (30 min)
  • Priority Slack support, Tuesday and Friday, 2pm to 4pm CEST (Response in less than 15min)
Scope of Work

Scope of work and deliverables.

Activation and optimisation

Months 2 and 3
  • Email campaigns live, week 4
  • Instant notification via email & Slack for every opportunity with all the context
  • One campaign per industry per location, UK and Europe side by side
  • Continuous optimisation of angles, lists and sequences
  • Reply rate analysis and scaling of the winning angle
  • New lists and new segments as testing dictates
  • Analytics and dashboard kept current
  • Strategy call every two weeks (30 min)
  • Priority Slack support, Tuesday and Friday, 2pm to 4pm CEST (Response in less than 15min)
Scope of Work

Scope of work and deliverables.

What stays with you

Throughout
  • Every interested reply forwarded to you the moment it lands
  • You answer, you book, you run the call
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding and system implementation
01
Week 1

Onboarding, ICP and offer. Domain purchase and mailbox warm-up begin.

02
Week 2

Lists, ICP scoring and sequences. LinkedIn outreach starts.

03
Week 3

Warm-up and QA. Sequences loaded, tested, validated.

04
Week 4

Email campaigns live. Positive replies forwarded to you in real time.

Months 2 and 3Activation and optimisation
05
Ongoing optimisation and scaling

Both entities live, one campaign per industry per location. A/B variants on angles, hooks and calls to action, the winning angle scaled across the list, new lists and segments as the data dictates, and the funnel tracker kept current. Strategy call every two weeks, priority Slack support on Tuesday and Friday.

A/B testing on copy, angles and CTAsScale the winning angleNew lists and segmentsDashboard kept currentStrategy call every 2 weeksPriority Slack support Tue & Fri, 2 to 4pm CEST
The Guarantee
15 qualified opportunities within 60 days of launch. Miss it and I keep going 60 more days at no charge. Still short after that, and every pound you paid comes back.
Ways of Working

What working with me looks like.

Step What happens Why it matters
01Onboarding and setup I configure all your tools to best practice, in your name. Operational from day one, and the infrastructure belongs to you.
02A review every two weeks A 30 minute call every two weeks: opportunities generated, what the market is telling us, and what changes next. The Slack updates keep everyone current in between, so we don't need to meet every week.
03Weekly sprint I work on your campaigns every week and every opportunity lands on Slack in real time. The goal is to minimise meetings. You pay me to save time, not to spend it.
04Simple communication We talk in a shared Slack channel, with priority support on Tuesday and Friday, 2pm to 4pm CEST. Already have a workspace? We use Slack Connect. Otherwise I invite you into mine.
05Feedback loop I iterate on the campaigns independently. Your only priority is the conversations. Changes are posted in the Slack channel twice a month for review.
06Maintenance I maintain all your campaigns and the systems already in place. No maintenance worries and no extra fees.
Software

Software and platforms.

Monthly cost at your expense
about 210 GBP

Domains and mailboxes, email sending, the LinkedIn channel and the automation layer, subscribed in your name so the infrastructure is yours. Sourcing, enrichment, verification and AI are on me.

Tool Role in the system Monthly cost
Zapmail Dedicated sending domains and mailboxes, in your name $78
Instantly Warm-up and email sequence sending $97
HeyReach LinkedIn channel $79
n8n Orchestration and alerts $24
Airtable CRM, funnel tracker and sales dashboard Free plan
Clay Account sourcing and enrichment On me ($446)
LinkedIn Sales Navigator Account and decision-maker sourcing On me ($120)
Vayne Sales Navigator scraping On me ($200)
AnyMailFinder Email enrichment On me ($55)
MillionVerifier Every email verified before the first send On me ($49)
OpenRouter AI personalisation On me ($20)
Monthly total Zapmail, Instantly, HeyReach and n8n are subscribed in your name and billed to you directly, never marked up. The six tools marked "on me", around $890 a month, are covered by LUNIFAI for the whole engagement. $278, about 210 GBP
One-off purchase
Domains (7) Dedicated sending domains, purchased in your name $91
Total at launch Payable once, at launch. $91

Sourcing, scraping, enrichment, verification and AI personalisation, around $890 a month of tooling, are on me. You only pay for the infrastructure you own.

Included Free

Two bonuses, on the house.

Free bonus 01 / 02

Custom CRM

You do not have a CRM today. I build you one, Airtable based: every opportunity tracked from first reply to signed contract, statuses and follow-ups kept current. It stays yours whatever happens after the three months.

Value2,000 GBP
Included
Free bonus 02 / 02

Custom funnel tracker and sales dashboard

A live view of what each campaign produces, UK and Europe side by side: sends, replies, opportunities, conversations booked, and what is closing. You see exactly what the system delivers without ever asking for a report.

Value3,000 GBP
Included
Total bonus Worth 5,000 GBP, included at no charge
Investment

Your investment.

Monthly investment
£2,800/mo
Minimum commitment of 3 months, billed monthly
The guarantee: 15 qualified opportunities within 60 days of launch. Miss it and I keep going 60 more days at no charge. Still short after that, and every pound you paid comes back.
Included Free

Included with your engagement

Custom CRM 2,000 GBP£0
Custom funnel tracker and sales dashboard 3,000 GBP£0
Total bonus5,000 GBP, included
Investment

How the three months work.

The minimum engagement is three months. That time is what it takes to get inside your business, set the systems up, iterate and optimise the campaigns. Here is how it runs.

Month 1

Onboarding and setup

Month one starts on the day of signing and includes your first onboarding session, where I configure your tools and automation platforms. I handle authentication and access sharing (2FA and the rest) so you are operational from day one. You are then added to your Slack channel, we run a second onboarding session to go through your targets and your offer in detail, and the regular sprints begin. In parallel, the domains and mailboxes spend three weeks warming up.

Month 2

Review and more sprints

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints.

Month 3

Into the rhythm

Month three and beyond run at the same rhythm, with the weekly sprints and the review call every two weeks.

LUNIFAI
Terms

Contractual Terms.

Proposal for Flamingo · Multichannel Outbound System

01Purpose

LUNIFAI provides automation, integration, AI development and low-code/no-code services. The detail of the deliverables is set out in this proposal.

02Obligations

LUNIFAI undertakes to apply the means necessary to perform the engagement properly and to inform the Client promptly of any blocker. The Client provides the necessary materials, approves deliverables within the agreed times, and pays the amounts due on the agreed terms.

03Liability

LUNIFAI acts as an integrator of third party solutions (n8n, Airtable, and others). It is not responsible for bugs in or limitations of those tools. Its liability is limited to an obligation of means, save for gross negligence. Closing the sale is the Client's responsibility alone.

04Tools and third party costs

Four subscriptions are in the Client's name: Zapmail (dedicated sending domains and mailboxes), Instantly (email sending), HeyReach (LinkedIn channel) and n8n (orchestration and alerts), about 210 GBP per month in total, plus a one-off domain purchase at launch (about 70 GBP), all billed directly to the Client with no margin for LUNIFAI. Every other tool in the system (sourcing, enrichment, verification, AI personalisation) is covered by LUNIFAI for the duration of the engagement. Campaigns and services are suspended if an invoice remains unpaid beyond 30 days.

05Payment

The amount is 2,800 GBP excluding tax per month for three months, being 8,400 GBP excluding tax in total. The first monthly payment is due at signature and the following two at 30 and 60 days, on the schedule set out in this proposal; beyond the three months the engagement continues month to month at the same rate. Payment terms: 14 days from invoice. The first month covers building the system and the infrastructure, both of which remain the Client's regardless of the outcome of the engagement, refund included. Moving to the fully managed option, where LUNIFAI works every reply and books the meetings, is possible at any monthly renewal, at that option's rate, with nothing rebuilt.

06Guarantee

LUNIFAI guarantees a minimum of 15 qualified opportunities within 60 days of the full multichannel launch (email and LinkedIn running together). Because cold email domains need roughly three weeks of warm-up before sending at volume, the 60 days are measured from launch, not from signature. If that number is not reached by the end of that period, LUNIFAI keeps operating the system for a further 60 days with no monthly fee charged; the count is cumulative across both periods. If the number is still not reached at the end of that extension, all monthly payments made by the Client under the engagement are refunded in full. In every case the infrastructure built and the tools subscribed in the Client's name remain the Client's, and tool costs stay with the Client during the extension. The conditions below apply to both periods. Any delay or interruption attributable to the Client suspends the measurement period for its duration. The guarantee applies provided that:

  • The ICP and offer architecture work is done in week 1.
  • Copy and angles are approved within 48 hours. Copy sitting in an inbox is a campaign that isn't sending.
  • LUNIFAI's copy is what goes to market. The Client may write their own version, which LUNIFAI will gladly A/B against its own.
  • Interested replies are answered by the Client within one working day, including questions only the Client can answer.
  • Sending accounts, domains and access are provided at onboarding, and campaigns are neither paused nor restricted.

07What voids the guarantee

Two things void it: refusing the work on angles and offer, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the whole system, but the 15 opportunity guarantee falls away, and with it the free extension and the refund.

08Definition of a qualified opportunity

An opportunity is qualified when all of the following are true:

  • ICP match: the contact's company matches the ideal client profile defined together at onboarding (industry, company size and geography, United Kingdom and Europe).
  • Decision authority: the contact is a decision maker or directly influences the buying decision (founder, director, head of marketing, head of communications, head of brand or content), or holds the role the Client normally sells to in a company of that type.
  • Genuine interest: the contact has replied expressing explicit interest in discussing a podcast or content production project, pricing, the strategy workshops or a collaboration.
  • One opportunity per company is counted. Contacts and companies the Client asks to exclude at onboarding (existing clients, live conversations) are never contacted and never count.

09Continuing beyond three months

At the end of the three month commitment the engagement continues month to month at the same rate, and either party may end it on 30 calendar days' written notice. No new quota is guaranteed on continuation months: the actual numbers from the period just ended are what decide.

10Termination

During the three month commitment: if the Client cancels without cause after signing, the services already performed are due together with a fixed indemnity of 30% of the amount remaining on the commitment period. From the fourth month, either party may end the engagement on 30 calendar days' written notice, with no penalty or indemnity.

11Ownership

Deliverables are licensed to the Client for exclusive use upon payment. Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client. LUNIFAI retains its methods, its tooling and its technical structures.

12Governing law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause.

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

Acceptance

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · September 03, 2026
By Flamingo
Frankie Taylor
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